Holistic content partners of Europe’s        most innovative companies. We strategize, write, design and optimize propelling growth            

unfinished highlighted circle

We create SEO content at the intersection of science and creativity, focused on unlocking healthy growth at efficient economics.

Keyword Icon

Keyword Research

Identifying keywords potential customers use to search for products like yours. Prioritizing the most effective ones.

Market Icon

Market Analysis

Exploring the market potential, pain points, and competitors’ approaches to find opportunities for creating an outstanding product delivery strategy.

SEO Strategy Icon

SEO Strategy

Developing a data-based 6-month plan to help us build topical authority and position as the best solution to your ICPs’ problems.

Graphic illustration of pen

Content Writing

Creating enticing product-led content that educates potential customers about your product & awakening their desire to try it without being salesy.

Cube

Website Content

Creating alternative, feature, and template-based landing pages that help your website grow and personalize the experience for potential customers.

Cube with spaces on it

Content Design

Making content attractive and easy to consume. All that by using memorable visuals, infographics, short paragraphs & bullets that support the story.

Cube

Content Distribution

Proven step-by-step distribution protocols that help us test & optimize content performance in real-time while helping it ranks fast.

Graphic Illustration of Youtube Logo

YouTube SEO

Optimizing attention-grabbing YouTube videos that support your website content, SEO & overall YouTube channel growth.

Retargeting Icon

Data Analysis

From uncovering hidden insights to driving informed decision-making, our data analysis helps us measure results and maximize ROI.

We create

Writing educational product-led articles is a great way to provide value and engage your audience. It helps you establish yourself as an expert in your field and give readers an opportunity to learn from you. All that while putting your product natively into context. This content format not only increases user acquisition at a lower CAC, but also improves rankings website-wide because of its authority.

We first ask experts in your industry about your and competitors’ products and research opinions from existing users. Then we write compelling articles recommending the best solutions with detailed explanations and pricing comparisons. This makes it easier for interest-defined visitors to explore your product, making it a great decision-making place. On average, 7.2% of readers convert into users on our recommendation blogs.

We craft in-depth, well-researched reviews and comparison articles of your tool with competitors that go far and beyond. Utilizing our “know-how” strategy allows us to create impactful content efficiently. We’re consistently bringing over 50,000 leads annually to various clients using alternative articles.

Supercharge your customer acquisition with detailed comparison-based articles that convert leads into loyal customers. Our expertly crafted content provides in-depth analyses, clear comparisons, and persuasive recommendations, guiding your audience toward making informed decisions and driving substantial growth for your business.

Unleash the potential of “how-to” articles that empowers your audience into action-takers. Crafting step-by-step guidance, insider tips, and expert strategies while establishing yourself as a thought leader helps us elevate engagement, build trust, and transform visitors into leads.

How to get tons of qualified leads from a single piece of content? Our content writers, in collaboration with designers, incorporate different strategies into every ebook to drive measurable results. Whether it's to subscribe to your newsletter, sign up for a free trial, or make a purchase, we strategically design ebooks to turn readers into paying customers.

Writing website content that converts is a crucial part of digital marketing. Creating copy that resonates with an audience helps us increase your website traffic and conversions. Strategically placing CTAs, opt-in forms, and interactive elements, we guide your visitors toward taking the desired actions, helping you capture valuable leads along the way.

The quality of a newsletter lies in the power of personalized communication. By sparking conversations and inviting feedback, we create a sense of community and encourage ongoing engagement with your brand. This active involvement helps nurture subscribers, making them more likely to convert into loyal customers.

Producing captivating YouTube videos that not only rank high in search results but also engage and captivate your target audience is crucial for your business. From video production and keyword optimization to compelling storytelling, we help you create videos that drive views, subscriptions, and meaningful engagement.

Building process-efficient partnerships with innovative companies & venture funds.

Vertical Black Line
BigCommerce Black Logo
Payoneer Black Logo
databox black logo
Smartrr logo
Waterdrop logo
Text Cortex Black Logo
AuthoredUp Black Logo
Myos logo
GlobalAppTesting Black Logo
Glorify black logo
OTASync Black Logo
tapni logo
Entrepreneur First Black Logo
European Commission Black Logo

Here's how our process functions.

Combining most effective SEO strategies with obsessive focus on technical components - we empower compound business growth, focused on the organic acquisition of qualified users.

Deep market research.

The first phase involves conducting a deep market research to understand the needs and interests of the target audience, product USPs, and the competitive landscape.

To find unexplored growth gaps, we identify ICPs, research & group product-led keywords, deeply analyze SEO health, market trends, and competitors’ ups and downs.

Strategy development.

Based on strong Foundations*, we develop a holistic Content marketing strategy, deeply connecting SEO with all business components. Here, we’re putting special accent on grouping high-potential keywords into product-led content clusters.

By defining 6-month KPIs, and precise workflow protocols - we ensure the SEO Content is contributing to concrete business goals, with zero hunches.

Content production & SEO.

We secure the business-effective quality of content by keeping all operations under one roof: Content writing + design + SEO - multiplied with a systematized management process.

Staying true to our culture - we keep operations transparent, with real-time updates, weekly reports, and publishing dates inside our content calendar. Zero hunches, zero micro-management.

Through the 10+ years of experience in B2B SaaS & Fintech marketing, we made a process that maximizes the probability of SEO meeting revenue goals. Here's what we do.

001
Market Research & Analysis

Understanding a Fintech product, and its business model is the foundation of a successful SEO strategy.

We take time to understand the market, analyze competitive advantages, and explore every product feature. This helps us identify opportunities and highlight the benefits that set you apart.

Activities
Market research
Product education
Competitive landscape analysis
User persona development
Outputs
small black arrow to the right
User-friendly guides that clearly explain your product's features and benefits.
small black arrow to the right
Comprehensive competitor lists and high-value keywords, complete with strategic growth recommendations.
small black arrow to the right
Identified growth opportunities, such as free resources and market strategy gaps, to accelerate your success.
002
Keyword Research & Mapping

We identify high-potential keywords based on the levels of the volume, market saturation, and most importantly -  search intent, then organize them into strategic clusters, and map them to the website structure.

This ensures that specific intent is addressed, maximizing the probability of it brining interest-defined users, which translates into MRR growth in the next iteration.

Activities
Keyword research
Historical data analysis
Search intent analysis
Content gap analysis
Website mapping
Outputs
small black arrow to the right
A comprehensive list of keywords and clusters, organized by funnel stage, search intent, importance, difficulty, and volume
small black arrow to the right
A strategic roadmap of product, feature, industry, and use case pages, targeting specific search intents to drive conversions and boost growth.
small black arrow to the right
Position as an expert or authority in your field or industry.
003
Data Tracking & Technical Fixes

We handle everything from setting up data tracking and fixing technical issues to enhancing your backlink profile and building high-quality links.

The goal is to prepare your site to attract more signups through better user experience and paid conversions that can be attributed for.

small black star
We handle both strategical, and operational activities when it comes to data tracking setup, and technical website optimizations.

Our technology stack includes GA4, GSC, Looker Studio, Mixpanel, Segment, as well as Webflow, NextJS, Framer, WordPress, and more.
Activities
Full website SEO audit
Technical fixes
Data tracking setup
Metadata creation
Schema markups
XML Sitemap
Toxic backlinks elimination
Outputs
small black arrow to the right
Detailed reports on your website's crawlability and indexability - in other words, how easily your website can be found and understood.
small black arrow to the right
Actionable recommendations implemented for technical SEO improvements.
small black arrow to the right
Improved organic visibility on Google and other search engines.
small black arrow to the right
A website that's fully set up for best performance with SEO.
004
Strategy Development

As a Fintech SEO agency, we develop a holistic strategy, deeply connecting SEO with all business components that it influences. By defining 12-month KPIs, and precise workflow protocols - we ensure the our strategy is contributing to concrete business goals.

small black star
We implement the reversed funnel, prioritizing BOFU over TOFU-focused webpages to maximize the generation of SQLs in the short term.
Activities
SEO strategy
Content marketing strategy
Content calendar creation
12-month KPI defining
On & Off-page SEO planning
Looker Studio reports development
Outputs
small black arrow to the right
Holistic strategy documentation on Notion, with elaborate explanations for each component of the strategy
small black arrow to the right
Content calendar with a planning timeline for when and how website pages and articles will be produced
small black arrow to the right
Defined KPIs & Projections
005
Process-efficient Execution

We keep all SEO operations under one roof, both creative & technical - multiplied with a systematized management process.

This helps us secure the quality of work, while taking the burden of operational and managerial activities off the back of companies we partner up with.

small black star
Our two core values include responsive communication, which is done through direct integration via Slack; and the process transparency, which is realized in Notion.
Slack and Notion Black Logos
Activities
On & off page SEO
Technical SEO
Content creation - Articles & Webpages
Generative Engine Optimization (GEO)
Landing page development
SEO localization
Content updates & interlinking
Youtube SEO
Backlinking
Publishing on CMS
SEO Consulting
Comprehensive management
Weekly scrum meetings
Outputs
small black arrow to the right
A stable pipeline of growth-focused SEO outputs, including new website pages, articles, backlinks, technical optimizations, and more.
small black arrow to the right
0-1 SEO process coverage, including strategic, managerial, and operational aspects of the work.
006
Continuous Analysis & Reporting

Data analysis is nothing without its utilization, so we take care of both sides of this coin. We analyze data, implement changes, and help Fintech teams make conclusions out of it.

The result? Faster & more accurate decisions without silos being formed by data discrepancies.

Activities
Data analysis
Strategy alignments
CRO analysis & consulting
Monthly technical SEO audit
Comprehensive monthly & quarterly reporting
Outputs
small black arrow to the right
High-converting marketing funnel
small black arrow to the right
Monitor your progress with Google Analytics and Looker Studio reports.
small black arrow to the right
Insights into funnel performance, specific clusters, and article effectiveness.
small black arrow to the right
Track SEO progress with detailed traffic performance and MoM, QoQ, and YoY comparisons.
Omnius stands for holistic in Latin. Same applies for our technology stack.

Unexplored opportunities are waiting on Google's Page 1.

You don’t need a traffic, but the traffic that converts. Understand how to acquire qualified leads organically & not rely on cost-compounding PPC.

Get Free SEO Growth Audit       

B2B content marketing plays a big part in SEO, even bigger in multi-channel SEO that includes AI search channels. We create content optimized not only for Google, but also LLM search engines, such as ChatGPT & Perplexity.

With or without      

What’s taking you away from the faster business growth are the years we already spent in this space.

Outsourcing SEO to our team means comprehensive & systematized approach to the organic growth from all three sides - marketing, design, and development.

Europe’s leading startup & enterprise companies saw the proof-of-concept in our workflow, resulting in increased profit and decreased cost.

Say yes to   
Traffic that converts     
High-ranking results     
Lower CAC     
User retention     
Productive workflow     
Zero micro-management     
Omni-channel growth      
Take out of the equation   
Traffic that doesn't convert    
Not optimized funnels    
Vanity metrics    
Zero trial-to-paid    
High churn rate    
New hiring costs    
Ineffective marketing activities    
Vertical Black Line
“Omnius created an automated content machine for us. They don't just deliver content but they also dive deeper into strategy and explorations of potential routes for growth.”
Omar Farook
Co-founder & CEO
Omar Profile Picture
Vertical Black Line
“It’s been absolutely amazing to work with Omnius. Exactly what we needed in order to move quickly, and maintain that winning edge.”
Dusan Bijelic
Partner
Vertical Black Line
“Omnius is bringing in great ideas from their view of the SaaS world.”
Dominik Lambersy
Co-founder & CEO
Dominik Profile Picture
Vertical Black Line
Omar Farook
Co-founder & CEO
“Omnius created an automated content machine for us. They don't just deliver content but they also dive deeper into strategy and explorations of potential routes for growth.”
Omar Profile Picture
Vertical Black Line
Dusan Bijelic
Partner
“It’s been absolutely amazing to work with Omnius. Exactly what we needed in order to move quickly, and maintain that winning edge.”
Vertical Black Line
Dominik Lambersy
Co-founder & CEO
“Omnius is bringing in great ideas from their view of the SaaS world.”
Dominik Profile Picture
A white, pixelated circle.
White small circle

Let's make great stuff together.

We seek holistic relationships to help our clients unlock healthy growth at efficient economics. Tell us where you are and where you want to be. We'll help you get there.

Omnius logo