Google Algorithm Updates          Understand how ranking systems change through time to make data-backed SEO decisions.

The December 2024 core update has concluded its rollout, running from December 12 to December 18, 2024. This marks what appears to be the final core update of 2024, completing in just 6 days.

Notably, this update began unusually quickly after the November 2024 core update, with only about a week's gap between them. Check out the video for more detail.
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Google explained the timing of this update, stating: "The Dec. 2024 core update is rolling out, and we expect it will complete in two weeks. If you're wondering why there's a core update this month after one last month, we have different core systems we're always improving."

The update showed significant impact within days of its launch, with third-party tracking tools reporting.

For those experiencing ranking changes, it's worth noting that while the update was announced just after the December core update, its effects were notably more widespread and intense compared to previous spam updates.

Although it's still too early to analyze the update's effects, changes in rankings can be monitored through Google Search Console for a more accurate assessment.

You should focus on tracking positions primarly, rather than traffic data, as holiday season traffic patterns can be particularly volatile and may not accurately reflect the update's true impact.

The update's impact began to emerge on November 13-14, shortly after its announcement, followed by a broader rollout affecting more sites during the weekend of November 16-17.

A significant spike in ranking volatility was observed around November 25-26, with notable movements continuing into early December. Contrary to initial expectations, the update extended through the Black Friday shopping season and well into the following week.

Earlier this year, as part of work to fight spam, Google has launched a spam policy regarding site reputation abuse, and now refined it. The updated policy now clearly defines site reputation abuse as "the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site's ranking signals."

The policy applies universally, regardless of any first-party involvement or oversight. Google has specifically noted that business arrangements such as white-label services, licensing agreements, or partial ownership don't exempt content from being considered third-party.

This clarification comes after Google's evaluation of numerous cases showed that no amount of first-party involvement changes the fundamental third-party nature of the content or its potentially exploitative impact on search rankings. When determining violations, Google considers multiple factors beyond a site's claims about content production.

Violations result in manual spam actions, with site owners receiving notifications through their registered Search Console account. However, affected sites have the option to submit reconsideration requests.

The core message remains consistent: focus on creating genuine, user-focused content rather than attempting to leverage ranking signals through third-party content arrangements. This approach aligns with Google's ongoing effort to combat spam and deliver a high-quality search experience for users.

For sites experiencing ranking changes, Google maintains its established guidance:
   • No specific recovery actions are prescribed
   • Ranking decreases don't necessarily indicate site problems
   • Minor recoveries possible between updates, with major changes typically occurring after subsequent core updates
   • Focus should remain on creating valuable, user-focused content

Google has confirmed the completion of its August 2024 core update, which ran from August 15 to September 3, 2024. This 19-day rollout brought significant changes to search rankings, with a particular focus on addressing concerns from small and independent publishers following the September 2023 helpful content update.

John Mueller, Google's Search Advocate, emphasized that this update aims to enhance search quality by prioritizing useful content over content created purely for search performance.

Notably, the update specifically addresses feedback received after the March 2024 core update, with increased support for small and independent publishers creating original, valuable content.

Mueller stated: "This latest update takes into account the feedback we've heard from creators and others over the past few months. We aim to connect people with a range of high quality sites, including small or independent sites that are creating useful, original content on relevant searches."

Google has expanded its core update documentation, providing more detailed guidance for sites experiencing ranking changes. This update follows the March 2024 core update, which Google had identified as their largest core update to date.

For websites experiencing ranking changes, Google maintains its consistent advice:

   • Rankings fluctuations don't necessarily indicate problems with your pages
   • Recovery typically occurs after subsequent core updates
   • Focus remains on creating valuable, people-first content rather than search engine optimization
   • Review Google's comprehensive guidance document for creating helpful, reliable content
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Google emphasizes that no special actions are required for sites already producing high-quality, user-focused content. The company continues to encourage content creators to prioritize user value over search engine rankings.

Google has completed its latest spam update, which ran from June 20 to June 27, 2024.

This broad spam update focused on identifying and addressing websites that violate Google's spam policies, but did not specifically target link spam or automated site reputation abuse, which remains under manual review.

The update aims to combat several spam techniques, including:
   • Automatically generated content solely created for increasing the search rankings
   • Thin, duplicated, or poor-quality content
   • Purchased and sold links with that have a goal to manipulate rankings
   • Deceptive practices like hidden redirects

Website owners may notice ranking fluctuations as a result of this update. Sites using AI-generated content or engaging in practices that violate Google's spam policies could see decreased search visibility.

Meanwhile, websites following Google's guidelines may benefit from reduced competition as spammy sites are filtered out.

If you've observed ranking changes between June 20-27, they may be attributed to this update.

Your site might have gained visibility if competitors were penalized, or lost rankings if Google's systems flagged potential spam violations.

Website owners and SEO professionals should conduct a thorough review of their sites to ensure compliance with Google's Webmaster Guidelines.

On March 5th, Google announced the first core Google Update of 2024.

The goal was to improve the quality of search results by showing less content designed to attract clicks and more content that people find useful.

In addition, Google updated its spam policies to better handle practices that can negatively impact its search results.

This update may take a month to fully take effect, and according to Elizabeth Tucker (Google's Director of Product Search), it will help reduce unhelpful content in Google Search by 40%.

It will include enhancements to several components of the overall core system and multiple systems will be updated and released within this core update.

According to the update document and their FAQ page, here’s what you need to know:
   • The helpful content system is a combination of many signals and systems built into the core of Google
   • If you have high levels of unhelpful content on your site, it may be causing other content not to rank

Since Google is updating multiple core systems, “there will be more fluctuations in rankings than with a regular core update, as different systems get fully updated and reinforce each other,” according to their information.

Google said this update has refined its understanding of unhelpful webpages that provide a poor user experience or seem to have been created for search engines instead of people.

This “could include sites created primarily to match very specific search queries,” Google added.

Google announced the new spam updates that are designed to identify sites with spammy activities to game search results rankings which will end up being penalized.

In general, black hat SEO practices that violate Google’s Webmaster Guidelines, such as:
  • Keyword stuffing
  • Malware
  • Buying links
  • Phishing
  • Cloaking content

This specific spam update covers 3 new policies to be aware of:
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• Expired Domain Abuse: Purchasing expired domains and repurposing them to boost the search rankings of low-quality content is now seen as spam. It’s okay to buy an expired domain. But if you’re using it to trick users into thinking their old content is part of the old site and trying to improve rankings with no helpful content, your website will be considered spam and punished.
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• Scaled Content Abuse: When lots of pages are made just to rank for more keywords and show up in searches, not actually to help people, that's a problem. This usually happens with Programmatic SEO to cover every possible topic.  It doesn't matter if a person or an AI writes your content. If your pages don't offer anything new or useful, your website may be penalized.
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• Site Reputation Abuse: Google has a new rule about "site reputation abuse," also known as "Parasite SEO." It's when other sites host poor-quality content from third parties to boost their own ranking. Google explained it as someone posting payday loan reviews on a trusted educational site to get a better ranking. Google says this can confuse visitors who expect different content on a site. But not all third-party content is a problem. It's only a problem when it's hosted without close supervision and meant to manipulate search rankings.

Google will start enforcing this rule on May 5th, giving a two-month notice. They'll use both automated and manual actions against site reputation abuse.

If your content breaks spam policies, you might receive a Manual Action from Google.
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This happens when a person, not an algorithm, finds a violation on your site according to Google's policies.
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These actions can happen for various rule breaches, especially those related to the spam update.

The spam penalty notice might say:
Detected Issues: Pure Spam.
‍Description: Pages on this site appear to use aggressive spam techniques such as automatically generate gibberish, cloaking, scraping content from other websites, and/or repeated or egregious violations of Google’s spam policies for web search. Learn More [a clickable link].
‍Affects: Affects all pages.

You can try to appeal these penalties, though it's rare to see them lifted, especially during this update.

Sometimes appeals are denied almost instantly, which is surprising.

It's unclear if Google is just too busy to deal with them now, if they think sites couldn't fix issues quickly enough, or if they won't reverse the penalties. We'll have to wait and see.

This is the fourth big core algorithm update of 2023. The first one was in March, the second in August, and the third in October.

‍In this update, Google said they're improving a different core system compared to last month's update. Their guidance for these updates stays the same.

For more details, Google posted detailed Q&A explaining the new core update and the upcoming reviews update.

Google explained they have different core systems for ranking, and this month's update focuses on a different one than last month's.

Google clarified that ranking systems generate search results, and updates improve these systems.

They mentioned they're always working on making their systems better to show more relevant results.

Google tries to separate notable updates, but with many updates overall, it's not always possible.

So when an update is evaluated and approved because it makes the search better, they don’t want to hold that back.

Google tries to avoid updates during late November to mid-December, but sometimes they're necessary. They release updates when they're ready to improve search.

Google advises considering their list of questions if your site is hit.
Recovery might happen between updates, but the biggest changes occur after another core update.

This is the third big Google update of 2023, and might take around two weeks to finish.

The first update was in March, and the second in August.

Google announced this update on X and refreshed its search status page.

A negative ranking may not signal that anything is wrong with your content and pages.

Google advises considering their list of questions if your site is hit.

Recovery might happen between updates, but the biggest changes occur after another core update.

When Google changes its search ranking, your site might do better or worse. Knowing when updates happen helps understand changes in rankings.

Today, we know Google has released an update, so keep an eye on your site's performance over the next few weeks.

But with the spam update also happening, it might be hard to tell which update affected your site.

Google's August 2023 core update is happening now and could take up to two weeks to finish.

This is the second core update of 2023, and the last one was in March, which was over five months ago.

Google announced this on Twitter and their search updates page, saying it might take two weeks to finish.

Google suggests considering their list of questions. Recovery might happen between updates, but the biggest changes come after another core update.

The April 2023 reviews update goal is to reward detailed content that has thorough research, not just short summaries of products or services.

It affects reviews about products, services, places, games, movies, and more. Before, Google's review updates mostly focused on product reviews.

Right now, this system works for these languages worldwide: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Polish.

For products, using product structured data might help Google figure out if it's a product review, but they don't rely on it completely.