GEO, LLMO, AEO, AISEO...

However called, the trend of AI search & the need to optimize websites for it is undeniable.

User behaviour is changing. People searched for information in a radically different way before the invention of LLMs such as ChatGPT, Perplexity, Claude or Gemini.

Will AI search completely replace Google & other traditional engines? We don't believe so. Simply, data suggests that is not realistic.

But, is SEO evolving to multi-channel SEO, with Generative Engine Optimization (GEO) being the new, critically important subcategory of it? That one is true. And companies should adjust to this shift. We help them do so.
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Based on our research, AI search experiments & 10+ years of experience in B2B SEO, we don't see GEO completely isolated from SEO activities. Just an added layer to it.

Here are GEO activities we maximize the probability of ranking high on AI engines through.
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001: AI Crawler Optimization
We optimize your website's accessibility to AI crawlers like Bing and OpenAI, ensuring your content appears in AI-generated search results without contributing to training data.

002: Strategic Keyword Placement
We implement precise keyword positioning that AI systems prioritize, including placement within titles, first paragraphs, headers, and conclusions to maximize visibility.

003: Schema Markup Implementation
We create and integrate custom schema markup for every page type, enhancing how AI interprets your content and improves presentation in search results.

004: LLMs.txt File Creation
We develop specialized markdown files that provide AI-friendly navigation of your content, helping language models better understand and reference your expertise.

005: Featured Snippet Optimization
We structure your content specifically to capture featured snippets in search results, increasing visibility and establishing authority in AI-powered searches.

006: Multimodal Content Enhancement
We transform your content to work across text, image, and voice searches by implementing paired visuals, proper metadata, and optimized multimedia elements.

007: Citation Engineering
We embed "citation triggers" throughout your content that prompt AI systems to treat your information as authoritative and reference-worthy.

008: Knowledge Panel Management
We help claim and optimize your brand's knowledge panels, increasing credibility and visibility in both traditional and AI-powered search.

009: Content Structure Optimization
We restructure your content using AI-friendly formats including FAQs, HowTo guides, and comparison tables with proper schema markup.

010: Voice Search Readiness
We optimize your content for conversational queries and voice search with natural language, second-person narrative, and proper "Speakable" schema.

011: Synthetic Query Generation
We identify and target emerging questions before they become competitive, positioning you as the definitive answer source for new search patterns.

012: Content Clustering Strategy
We group semantically related topics to build topical authority, helping AI systems recognize your expertise in specific subject areas.

013: Zero-Click Query Targeting
We capture search real estate even without clicks by optimizing for direct answer formats that appear in search results and AI responses.

014: Content Freshness Management
We implement systems to maintain content currency with timestamps, regular updates, and refresh cycles that signal relevance to AI systems.

015: Cross-Platform Content Syndication
We extend your content reach across multiple platforms including LinkedIn, Medium, and Substack to increase visibility in AI training datasets.

016: JavaScript Reduction
We optimize your website architecture to reduce JavaScript dependency, making your content more accessible to AI crawlers that struggle with JS-heavy sites.

017: Natural Language Query Optimization
We restructure your content to directly answer specific prompts that your target audience is likely asking in conversational AI search engines.

018: Bing Search Engine Optimization
We implement specialized Bing optimization strategies that improve your visibility in Microsoft's ecosystem, including Copilot and other AI tools that use Bing's index.

019: Multi-Channel Authority Building
We develop a targeted strategy for building citations across the platforms AI engines favor, including Reddit, Quora, G2, Gartner Peer Insights, and LinkedIn.

020: Data Relevancy Enhancement
We implement protocols for research, fact-checking, and regular content updates to ensure your content meets the high factual standards that AI search engines prioritize.

021: Site Structure Enhancement
We create a logical, AI-friendly site structure with dedicated URLs for each subtopic, improving crawlability and content understanding by AI models.

022: AI-Engine Competitive Analysis
We analyze which sources AI engines are currently citing for your target keywords and develop strategies to position your content among these authoritative references.
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