B2B SEO agency that understands SaaS inside & out        Based in Europe        We build revenue-oriented SaaS growth from 0 to 1.

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Proud marketing partners of Europe's leading SaaS startups & enterprise companies.

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STATE OF THE INDUSTRY
What's wrong with the most of SaaS SEO strategies?

Understanding a SaaS product, its business model, market state & competitive landscape is the foundation of a successful SEO strategy.

Most of SaaS SEO strategies, including those from a typical SaaS SEO agency, do not go beyond purely technical variables such as search volume and saturation levels; therefore not taking into account the intent level that's critical for the future monetization. We do just the opposite.

Graphic displays of important factors for SEO strategy, including: Search Volume, Keyword Saturation and Intent Level

Through the 10+ years of experience in SaaS marketing, we made a process that maximizes the probability of SEO meeting revenue goals. Here's how it functions.

001
Market Research & Analysis

Understanding a SaaS product, and its business model is the foundation of a successful SEO strategy.

We take time to understand the market, analyze competitive advantages, and explore every product feature. This helps us identify opportunities and highlight the benefits that set you apart.

Activities
Market research
Product education
Competitive landscape analysis
User Persona Development
Outputs
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User-friendly guides that clearly explain your product's features and benefits.
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Comprehensive competitor lists and high-value keywords, complete with strategic growth recommendations.
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Identified growth opportunities, such as free resources and market strategy gaps, to accelerate your success.
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Keyword Research & Mapping

We identify high-potential keywords based on the levels of the volume, market saturation, and most importantly -  search intent, then organize them into strategic clusters, and map them to the website structure.

This ensures that specific intent is addressed, maximizing the probability of it brining interest-defined users, which translates into MRR growth in the next iteration.

Activities
Keyword research
Historical data analysis
Search intent analysis
Content gap analysis
Website mapping
Outputs
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A comprehensive list of keywords and clusters, organized by funnel stage, search intent, importance, difficulty, and volume
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A strategic roadmap of product, feature, industry, and use case pages, targeting specific search intents to drive conversions and boost growth.
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Position as an expert or authority in your field or industry.
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Data Tracking & Technical Fixes

We handle everything from setting up data tracking and fixing technical issues to enhancing your backlink profile and building high-quality links. The goal is to prepare your site to attract more signups through better user experience and paid conversions that can be attributed for.

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We handle both strategical, and operational activities when it comes to data tracking setup, and technical website optimizations.

Our technology stack includes GA4, GSC, Looker Studio, Mixpanel, Segment, as well as Webflow, NextJS, Framer, WordPress, and more.
Activities
Full website SEO audit
Technical fixes
Data tracking setup
Metadata creation
Schema markups
XML Sitemap
Toxic backlinks elimination
Outputs
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Detailed reports on your website's crawlability and indexability - in other words, how easily your website can be found and understood.
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Actionable recommendations implemented for technical SEO improvements.
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Improved organic visibility on Google and other search engines.
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A website that's fully set up for best performance with SEO.
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Strategy Development

As a SaaS SEO agency, we develop a holistic strategy, deeply connecting SEO with all business components that it influences. By defining 12-month KPIs, and precise workflow protocols - we ensure the our strategy is contributing to concrete business goals.

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We implement the reversed funnel, prioritizing BOFU over TOFU-focused webpages to maximize the generation of SQLs in the short term.
Activities
SEO strategy
Content marketing strategy
Content calendar creation
12-month KPI defining
On & Off-page SEO planning
Looker Studio reports development
Outputs
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Holistic strategy documentation on Notion, with elaborate explanations for each component of the strategy
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Content calendar with a planning timeline for when and how website pages and articles will be produced
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Defined KPIs & Projections
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Process-efficient Execution

We keep all SEO operations under one roof, both creative & technical - multiplied with a systematized management process.

This helps us secure the quality of work, while taking the burden of operational and managerial activities off the back of companies we partner up with.

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Our two core values include responsive communication, which is done through direct integration via Slack; and the process transparency, which is realized in Notion.
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Activities
On & off page SEO
Technical SEO
Content creation - Articles & Webpages
Landing page development
SEO localization
Content updates & interlinking
Youtube SEO
Backlinking
Publishing on CMS
SEO Consulting
Comprehensive management
Weekly scrum meetings
Outputs
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A stable pipeline of growth-focused SEO outputs, including new website pages, articles, backlinks, technical optimizations, and more.
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0-1 SEO process coverage, including strategic, managerial, and operational aspects of the work.
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Continuous Analysis & Reporting

Data analysis is nothing without its utilization, so we take care of both sides of this coin. We analyze data, implement changes, and help SaaS teams make conclusions out of it.

The result? Faster & more accurate decisions without silos being formed by data discrepancies.

Activities
Data analysis
Strategy alignments
CRO analysis & consulting
Monthly technical SEO audit
Comprehensive monthly & quarterly reporting
Outputs
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High-converting marketing funnel
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Monitor your progress with Google Analytics and Looker Studio reports.
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Insights into funnel performance, specific clusters, and article effectiveness.
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Track SEO progress with detailed traffic performance and MoM, QoQ, and YoY comparisons.

We partner up only with companies from SaaS & Fintech verticals. Unlike traditional agencies, we integrate deep; covering both technical & creative components of organic growth.

SaaS startups, big & small, saw a proof of concept in our workflow. Here are the results.

AI / LLM SaaS
How We Grew SaaS Tool from 0 to 2.73M Organic Clicks In 13 Months
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Speedinvest
Backed startup
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SaaS
How We Grew SaaS AI Tool from 0 to 60K Monthly Organic Visits in 7 Months
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Entrepreneur First
Backed startup
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2.4M+

Attributed organic signups in 2023
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40K+

Pages created in 2023
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+426.7%

Average YoY Organic Traffic Increase
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Vanity metrics
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Polina Alexandrova
INVESTOR
“Omnius is one of the most high-quality, reliable, and trustworthy SEO agencies in Europe, specifically focused on B2B SaaS & Fintech startups.”
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Ivana Todorovic
Co-founder & CEO
"With Omnius, we saw immediate results - 64% higher conversion on a new website and 110% organic growth in 6 months.

They thoroughly understood our product, audience and funnel, delivering exceptional design, content, and web development.

So, if you want an agency that understands startups, do yourself a favour and talk to them."
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Dominik Lambersy
Co-founder & CEO
“Omnius is bringing in great ideas from their view of the SaaS world. The team is responsive to issues and are not shy to take the extra mile.”
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Omar Farook
Co-founder & CEO
“Omnius created an automated content machine complete with fullscope reporting and additional exclusive consulting for further insights and improvements.

The team are exceptionally organized, forthcoming and proactive in all discussions and usually the first to respond.

They don't just deliver content but they also dive deeper into strategy and explorations of potential routes for growth.
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We heard these questions before. Here are the answers.

001
Why would you need SaaS SEO agency?

A SaaS-specialized SEO agency can help drive stable user acquisition growth without directly increasing acquisition costs, unlike most paid advertising methods. These agencies employ dedicated SEO professionals who stay current with the latest trends and algorithm changes. By partnering with such an agency, you offload operational and managerial responsibilities while improving the likelihood of achieving sustainable SEO growth. This approach often proves more cost-effective and scalable than traditional paid advertising channels for SaaS businesses seeking long-term success.

002
How long until results start showing up?

The timeline for realizing SaaS SEO results varies based on several factors, including industry competitiveness, targeted keywords, initial website condition, and the scope of implemented strategies. While outcomes differ for each case, clients typically begin to observe tangible improvements within 2-3 months. However, it's important to note that SEO is an ongoing process, with more significant and sustainable results often manifesting over a longer period. Patience and consistent effort are key to maximizing the benefits of a well-executed SaaS SEO strategy.

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How much do SEO services cost?

SaaS SEO service pricing is customized to each project's characteristics, including product type, industry, scale, and complexity. We have to assess your project to give you an accurate quote. You can contact us today for a free consultation.

*We don't practice any tense clauses, and all offers are directly based on the number of deliverables and time invested to achieve results.

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When could we start the collaboration?

We onboard up to 8 clients per year, typically 2 per quarter, to ensure high-quality service and integration. Start dates depend on current demand and cultural fit. Our team members complete a 12-week Academy process, and we use only internal resources. This approach allows us to begin projects promptly once mutual interest is established and capacity is available.

Let's make great stuff together.

We seek holistic relationships to help our clients unlock healthy growth at efficient economics. Tell us where you are and where you want to be. We'll help you get there.