FINTECH CONTENT MARKETING AGENCY

Fintech content marketing agency that knows industry

      

Based in Europe

      

We create content that generates leads in highly competitive financial markets.

Proven content marketing partners of leading Fintech startups and enterprise companies.

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STATE OF THE INDUSTRY
What's wrong with most Fintech content marketing strategies?

Most fintech content marketing strategies fail because they lack a deep understanding of the product, its business model, market dynamics, and competitive landscape. Many agencies rely solely on surface-level metrics like counting word numbers, keyword saturation, and treating content as a checklist rather than a strategic tool.

This approach ignores one critical element: intent. Content that doesn’t align with user intent fails to engage and misses opportunities for long-term monetization.

At Omnius, we take a different approach. By diving deep into the unique nuances of your fintech product and its market, we develop strategies that prioritize intent, relevance, and business outcomes. This ensures that every piece of content doesn’t just attract traffic but builds trust, drives conversions, and supports your growth goals.

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Unlike traditional Fintech SEO agencies, we integrate deep; covering both technical & creative components of organic growth. Here’s what we do.

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Keyword Research

Identifying keywords potential customers use to search for products like yours. Prioritizing the most effective ones.

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Market Analysis

Exploring the market potential, pain points, and competitors’ approaches to find opportunities for creating an outstanding product delivery strategy.

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SEO Strategy

Developing a data-based 6-month plan to help us build topical authority and position as the best solution to your ICPs’ problems.

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Content Writing

Creating enticing product-led content that educates potential customers about your product & awakening their desire to try it without being salesy.

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Website Content

Creating alternative, feature, and template-based landing pages that help your website grow and personalize the experience for potential customers.

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Content Design

Making content attractive and easy to consume. All that by using memorable visuals, infographics, short paragraphs & bullets that support the story.

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Content Distribution

Proven step-by-step distribution protocols that help us test & optimize content performance in real-time while helping it ranks fast.

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CRO Optimization

We optimize every page and include elements that boost conversions, which helps us transform website visitors into MQLs.

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Data Analysis

From uncovering hidden insights to driving informed decision-making, our data analysis helps us measure results and maximize ROI.

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Our do's & dont's
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No AI writing & quick SEO "hacks"
We believe that marketing activities that come with low-to-no entry barriers bring more risk that rewards in the long-term.
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No junior marketers selling to C-levelOur team is comprised of marketers with years of experience in market positioning & targeting B2B decision makers.
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Complete focus on high-intent BOFU audienceWe focus exclusively on high-intent, bottom-of-funnel audiences ready to convert. Our data-driven approach generates qualified sales leads (SQLs), not just traffic metrics.
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Frictionless communication & project managementExecuted through direct Slack integration, transparent management process in Notion, weekly scrum meetings, and real-time progress reports.

Fintech startups, big & small, saw a proof of concept in our content marketing workflow. Here are the results.

AI / LLM SaaS
How We Grew SaaS Tool from 0 to 2.73M Organic Clicks In 13 Months
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Speedinvest
Backed startup
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SaaS
How We Grew SaaS AI Tool from 0 to 60K Monthly Organic Visits in 7 Months
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Entrepreneur First
Backed startup
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SaaS
How We Helped AuthoredUp Increase Conversions by 64%
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AuthoredUp
LinkedIn™ content tool
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Fintech
Fintech SEO Case Study: How Myos Increased Their Signups by 227.9% in 6 Months
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Myos
Revenue-based financing
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Industries. Just two: SaaS & Fintech, that’s it. We believe that narrow focus, wider contextual understanding of the market & deep expertise yield asymmetrical returns.

84M+

The number of registered users attributed directly to the work of our team, from our foundation to the end of 2024.

Through the 10+ years of experience in Fintech marketing, we made a process that maximizes the probability of content marketing meeting revenue goals. Here’s how it functions.

001: FOUNDATIONS
Strategic Market Research

Initially, we dive into market research to uncover actionable insights about your target audience, product USPs, and competitive dynamics. We identify and define your ICPs, research & group product-led keywords, and analyze SEO health, market trends, and competitor performance.

This data-driven process allows us to identify untapped opportunities and growth gaps, setting the stage for a strategy that delivers measurable impact.

Activities
Market research
User Persona Development
Competitive landscape analysis
CRO analysis
Historical data analysis
Technical SEO fixes
Website healthscore optimization
Toxic backlinks elimination
Data tracking
Outputs
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User-friendly guides that clearly explain your product's features and benefits.
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Comprehensive competitor lists and high-value keywords, complete with strategic growth recommendations.
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Identified growth opportunities, such as free resources and market strategy gaps, to accelerate your success.
002: strategy
Holistic Strategy Development

With a solid foundation of insights in place, we craft a comprehensive content marketing strategy that seamlessly integrates SEO with your business goals. We prioritize mapping and building product-led content clusters around high-intent keywords.

By defining clear 12-month KPIs and establishing precise workflow protocols, we ensure every piece of content is purpose-built to align with your revenue and acquisition targets—leaving no room for guesswork.

Activities
SEO strategy
Content marketing strategy
Content calendar creation
Website mapping
12-month KPI defining
On & Off-page SEO planning
Looker Studio reports development
Outputs
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Holistic strategy documentation on Notion, with elaborate explanations for each component of the strategy
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Content calendar with a planning timeline for when and how website pages and articles will be produced
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Defined KPIs & Projections
003: Execution
SEO Execution & Reporting

We deliver business-driven content with precision and efficiency by keeping everything in-house. From writing and design to SEO optimization, all managed through a streamlined and systematized process. True to our culture, we maintain complete transparency.

You’ll get access to real-time updates, weekly reports, and a detailed content calendar with publishing dates. With our process, there’s no micro-management required—just predictable, scalable outcomes driven by data.

Activities
On & off page SEO
Technical SEO
Content creation - Articles & Webpages
Landing page development
Programmatic SEO
SEO localization
Content updates & interlinking
Backlinking
Publishing on CMS
SEO Consulting
Comprehensive management
Weekly scrum meetings
Detailed reports
Outputs
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High-converting marketing funnel
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Monitor your progress with Google Analytics and Looker Studio reports.
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Insights into funnel performance, specific clusters, and article effectiveness.
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Track SEO progress with detailed traffic performance and MoM, QoQ, and YoY comparisons.
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“With Omnius, we saw immediate results - 64% higher conversion on a new website and 110% organic growth in 6 months. So, if you want an agency that understands startups, do yourself a favour and talk to them.”
Ivana Todorovic
co-founder & CEO
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“Omnius is one of the most high-quality, reliable, and trustworthy SEO agencies in Europe, specifically focused on B2B SaaS & Fintech startups.”
Polina Alexandrova
INVESTOR
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“Omnius is bringing in great ideas from their view of the SaaS world.”
Dominik Lambersy
Co-founder & CEO
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"Omnius completely owns the project - taking control & monitoring performance. The speed at which they deliver is insane – I honestly don’t know if they have 100 people working around the clock."
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Sergei Fedorov
FORMATIONS PO
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“Professional sparring partner & advisor across several marketing channels. Very professional in their work to find automated solutions that are scalable”
Namdar Hazrati
HEAD Of BUSINESS DEVELOPMENT
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"Omnius was one of the best decisions we’ve ever made. An even better decision was the fact that we started working together as early as we could. The value that they bring far exceeds what we expected."
Luka Filipovic
CO-FOUNDER & CEO
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“It’s been absolutely amazing to work with Omnius. Exactly what we needed in order to move quickly, and maintain that winning edge.”
Dusan Bijelic
Partner
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“Omnius created an automated content machine for us. They don't just deliver content but they also dive deeper into strategy and explorations of potential routes for growth.”
Omar Farook
Co-founder & CEO
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"Omnius team is experienced, professional, and maintains open communication. Their recommendations for tech improvements and insights into market trends, has been highly valuable for us."
Djordje Jevtic
CO-FOUNDER & CEO
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“Truly valuable partner in helping us to achieve our SEO and analytics goals. Their expertise has allowed us to reach a wider audience and increase our sales.”
Mihajlo Nikodijevic
CEO
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We bring in
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Predictable organic growth
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Deep specialization in SaaS industry
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Marketing know-how & processes
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SEO, CRO, Content & Data ops streamlined
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Authoritative, BOFU-focused content
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Deep integration & responsiveness
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Data-driven SEO controlling
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Capital-efficient B2B user acquisition
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We take out
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Hiring, onboarding, management costs
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Marketing process ineffectiveness
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Data discrepancies & intransparency
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Focus on vanity metrics
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Customer intent misfocus
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Low trial to paid conversion & retention ratio

Our data-backed resources will help you grow.

We heard these questions before. Here are the answers.

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What is Fintech content marketing?

Fintech content marketing creates tailored, informative content to attract, engage, and retain a financial technology audience. Unlike traditional marketing, it builds authority and trust by addressing fintech-specific challenges like complex products, regulatory needs, and competitive differentiation. Content formats include blogs, whitepapers, videos, and webinars, all designed to educate and guide users.

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How long does it take to see results from Fintech content marketing?

The timeline for seeing results from fintech content marketing depends on various factors, including the strategy, the quality of execution, and the competitive landscape. Generally, measurable progress can take 3 to 6 months, with consistent efforts over time yielding the best outcomes.

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What should I consider when choosing a Fintech content marketing agency?

Choosing the right fintech content marketing agency is critical to your success. First and foremost, look for an agency with a proven track record and expertise in the fintech industry. The complexities of fintech, regulations, technical jargon, and audience behavior, require a partner who truly understands the nuances of the space.

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How do you measure the success of Fintech content marketing?

Measuring fintech content marketing success involves tracking both quantitative and qualitative metrics. Key KPIs include website traffic, search rankings, and engagement metrics like time on page and bounce rates. For lead generation, monitor form submissions, gated content downloads, and conversions from leads to customers.

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Let’s revolutionize your Fintech approach with a tailored content marketing strategy.

Partner with Omnius, the leading content marketing agency for Fintech, dedicated to delivering steady organic growth through a data-driven, content-focused approach.

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